PJ 0:00
Anya sayo, welcome to everything. Kay, your passport to Korea's living culture. I am your host. PJ, and today we are tracing the journey of hanbok, the royal robe to runway revolution and Seoul's sizzling street style, whether ceremonial or casual, hanbok tells a story of heritage, creativity and evolution. It reflects Korean history, identity and a vibrant future waiting to unfold in every fold of fabric. So grab your digital front row seat. This is Hanbok, and beyond
PJ 1:20
let's rewind time to the late Joseon dynasty. Around the 15th to the early 20th century, society was deeply rooted in the Confucian idea values like modesty, harmony and function over flamboyance for women, daily wear meant jogiri, a crop jacket paired with a flowing Chima or skirt. Men wore the roomy Baji trousers, long durumagi coats. Royals distinguished themselves through material and motfits, breathable Ramie for hot summer, opulent silk for winter coat life,
PJ 2:10
while white hanbok was everyday wear for commoners, symbolizing humanity and purity nobles and aristocrats denoted elaborate versions with embroider Phoenix and pastel hues, especially for weddings and ceremonial events. These garments weren't just decorative, they were symbols of class status and spiritual belief
Speaker 1 2:43
today, the traditional hanbok still holds ceremonial power. You'll see them during Lunar New Year's weddings and Palace trolls. Each stage is a step into the past. Let's fast forward to 20 10s, hanbok was almost entirely ceremonial, until 2014
PJ 3:08
that year, South Korean university students began throwing hanbok parties showing of colorful modern twist on social media. Suddenly, it wasn't just nostalgia, it was a moment,
Speaker 1 3:25
but this shift had deeper roots back in the 90s designer Lee Young-hee already, already taken hanbok to the Paris catwalk. Her interpretation inspired a generation of designers to reinvent hanbok for street style.
Speaker 1 3:46
Now, brands like Leesle, Danha, and Tchai Kim are leading the hanbok 2.0 wave, introducing cotton based tops, gender fluid silhouettes, zippers, jeogori, and even casual wear with pockets and hoodie elements, these outfits are built for brunch, music festivals or photo ops. They honor heritage while thriving in everyday life, from streets to catwalks, hanbo is now couture at Seoul Fashion Week, you'll find breathtaking reimaginings by designer like Kim Young-jin and Hwang Leesle.
Speaker 1 4:38
Think bold neon fabric, cropped jeogori, and denim layered skirts. Luxury brands like Chanel and Dior have also embraced hanbo silhouettes in Seoul and Paris shows merging high fashion with traditional flair. K pop stars have.
Speaker 1 5:00
Taken this global. Jimin from BTS, Chungha, and Jennie from Blackpink have all worn modern hanbok in music videos and award appearances, making them cultural style. Icons and ambassadors walk down streets of Korea and you'll spot it, fusion hanbok,
PJ 5:24
big picture jokes, jackets over high rise denims, Chima style skirts with chunky sneakers and the lines between heritage and everyday wear have blurred. This isn't a fad. It's the rise of neutral, a blend of new and retro, bringing back 90s and y to K, esthetics, Polaroids, bucket hats, gangma en Korea.
PJ 5:56
Koreans are reclaiming tradition while setting global trends behind the beauty lies incredible craftsmanship and innovation. Modern Hamburg designers now focus on sustainability. Brands use natural dyes recycled fabrics and zero waste cutting techniques
PJ 6:21
artisans preserve age old skills through VR experiences, digital archives and apprenticeship programs, the bag jar jacket, once modest, is now red carpet glam worn By idols like Oh My Girl.
PJ 6:41
And this AI apps now let you virtually trial on hanbok welcoming the intersection of heritage and tech.
PJ 6:52
Soul Street are fashion runways in disguise. Gen Z and millennials experiment from forms and flares, oversized blazer, monochrome layers, bold accessories and thrifted treasures, the look gender neutral silhouettes, cross body bags, brutalist jewelry and retro sneakers, picture a graphic tee under a vintage blazer, wide leg, denims and a bucket hat, cool and totally Korean.
PJ 7:30
K fashion is global and growing. K Pop and K dramas are major drivers when BTS Blackpink or 17 step out in a designer piece or handbook, hybrid the world watches and copies from Jay Jay Z's Gucci collab to escoops rocking a modern hanbok at the 2025 Met Gala K style influence around the world,
PJ 8:02
Tiktok and Instagram amplify it all, one post, one outfit, and suddenly a brand is sold out worldwide.
PJ 8:13
What makes K fashion future forward its esthetics, eco conscious, labels like recode, mono room, lar and PF
PJ 8:26
lead with zero waste models and repurposed materials. Gender neutrality is the norm, not that. Think unisex tailoring oversize fits and styles that defy binaries, the neutral trend bridges generations, vintage sportswear meets the hunbo trims, merging nostalgia with progressive values. It's a movement that resonates with Gen Z, thoughtful, inclusive and expressive. K fashion thrives on collaboration and cultural synergy, from Gentle Monster, Gentle Monster and Alexander Wang to ambush and Puma. These partnerships blend Seoul school with international flair. K fashion is now a centerpiece at fashion capitals, ptomo, Paris, Fashion Week, Milan, every luxury house like Louis Vuitton are integrating Hallyu. Just think LV shows in Seoul featuring K Pop idols and influencers. Let's spotlight a standout post archive fashion launched in 2018 PAF blends, event grade utilitarianism, a social narrative, a.
PJ 10:00
These pieces are more than fashion. Their statements. After debuting at Pt UMO, they skyrocketed by 24 they hit $5 million in global sales without massive marketing, just design brilliance and youth
PJ 10:22
appeal. PAF proves Korean fashion can be bold, thoughtful and world class. Here are some fun facts about Korean fashion. A colorful children's version called SEK Dong features bright rainbow striped sleeves, and was traditionally worn by toddlers aged one to seven to symbolize youthful joy. Hanbok colors follow five element colors, white for purity, black for wisdom, red for good fortune, blue for new beginnings, and yellow for royal center, reflecting philosophy and status.
PJ 11:07
Wedding hanbo, like the dhangui, were adorned with Phoenix and Peony morphets, symbols of rebirth and prosperity, traditionally worn by the Royals. Hanbo is always custom made. Fitting takes one to three weeks, and even postures and how the bow is tied matters a beautifully worn hanbo is an art form, oversized silhouettes, Bold Prints, minimalist monochromes and gender neutral cuts define modern Korean streetwear embraced globally thanks to Seoul Fashion Week and K Pop idols,
PJ 11:54
BTS, Blackpink and other idols are trendsetters, whether It's Jenny in a modern hanbo or new jeans in retro gear, they spark global trends overnight.
PJ 12:08
K fashion today is more than just trends. It's identity,
PJ 12:14
it's inclusive, ethical, bold and globally inspired from the streets of Seoul to the red carpets of New York and Paris. It's a story of transformation and tradition sewn together in every silhouette I am. PJ, thank you for tuning into everything. Kay, next time we dive into the K Pop fandom culture from light sticks to fan cafes and Why fandom is a cultural Phenomenon. Until then, sang a
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